SoBe

Point Of Sale

SoBe was looking to update their image and tap into the young adult market. We were challenged with coming up with a new visual direction and slogan. After many rounds and revisions “Mad Flavor” was born. The concept is rooted in old school screen printed rock posters, with lots of layers and boldness just like the flavors of SoBe. I developed a series of Point of Sale items each with it’s own wild fruity animal combination. These would be used in stores across the US to bring awareness to SoBe’s new edge.

PROJECT ROLE:

Art direction
Illustration
Design

ART DIRECTION:

Matthew Hay
Douglass Clark